Seed Round
MYSLF is raising $500K
AI-powered fitness app that adapts daily to your sleep, energy, and goals.
$0K
Raising
$0M
Pre-money valuation
0%
Equity
Month 0
EBITDA positive
of fitness app users churn within 30 days
The Problem
Every fitness app making $1–14M MRR today sells the same thing — a library of pre-recorded workouts. Users browse, pick, and hope it fits their day. But no one asks: how did you sleep? Are you recovered? Are you stressed? The result: generic plans that ignore your body. Users get injured, burn out, or quit. 80% churn within 30 days.
No one has built a living fitness plan that adapts to you daily.
MYSLF reads your sleep, heart rate, recovery, and activity from Apple Health and Google Fit — and builds a plan that adjusts every morning. Slept 4 hours? Light yoga at home. Fully recovered? High-intensity gym session.
The Solution
Six core features that make MYSLF the most adaptive fitness app on the market
Live Fitness Plan
Plan adapts daily using sleep, heart rate, and recovery data from Apple Health & Google Fit.
AI Coach
3 AI personalities that know your history, goals, and body — chat anytime for real advice.
1000+ Video Workouts
Guided sessions for home or gym — yoga, HIIT, strength, pilates with timers and tracking.
Smart Nutrition
Snap a photo of your meal — AI recognizes food and logs calories instantly.
Smart Recovery
AI suggests personalized recovery plans, hydration goals, and rest days based on your activity and sleep data.
Full Tracking
Water, sleep, steps, weight, calories, recovery — everything in one dashboard.
See It In Action
Scroll through the app experience
Market Opportunity
$0.0B
Market Size (2030)
0.0%
Annual Growth (CAGR)
$0.0B
AI Fitness Segment
The fitness app market is exploding. AI personalization is the fastest-growing segment, and users are willing to pay premium for apps that actually adapt to their body.
Why Now
72%
of users prefer AI-personalized fitness over generic plans
3x
higher retention in adaptive apps vs static workout apps
0
apps combining AI coach + nutrition + recovery + video workouts
Business Model
Freemium SaaS with 7-day free trial converting to paid subscription
How we make money
Day 1-7
Free Trial
Full access
After trial
$17.99-$29.99/mo
Basic & Premium monthly subscription
Annual option
$149.99/year
Save 40%+
Blended ARPU: $22.00/month
App Store takes 15% commission on all transactions
$22
Blended ARPU
35%
Trial to Paid Conversion
8%
Monthly Churn
12.5 mo
Avg Customer Lifetime
Conversion per 1,000 App Store views
1,000
App Store Views
100%
300
Downloads
30%
195
Complete Onboarding
65%
113
Start Trial
58%
40
Convert to Paid
35%
$880
MRR per 1K views
Financial Projections
Base scenario — conservative growth assumptions
Monthly Recurring Revenue (MRR)
| Metric | M6 | M12 | Y2 | Y3 |
|---|---|---|---|---|
| Total Downloads | 24,276 | 100,862 | 302,586 | 605,172 |
| Paid Subs | 2,780 | 10,302 | 29,503 | 51,727 |
| MRR | $61K | $227K | $649K | $1.14M |
| ARR | $734K | $2.72M | $7.79M | $13.66M |
| EBITDA | -$9.6K | $84K | $360K | $678K |
Month 7
EBITDA positive
$227K
M12 MRR
$7.79M
Y2 ARR
$678K
Y3 EBITDA
Financial Model
$227K
M12 MRR
10,302
M12 Subscribers
$7.79M
Y2 ARR
Why MYSLF Wins
| Feature | MYSLF | Peloton | Nike Training | Fitbod | Noom |
|---|---|---|---|---|---|
| AI-adaptive daily plan | |||||
| AI coach chat | |||||
| Video workouts | |||||
| Photo calorie tracking | |||||
| Recovery & sleep tracking | |||||
| Water & hydration | |||||
| Apple Health / Google Fit sync | |||||
| Price | $22/mo | $44/mo | Free | $13/mo | $70/mo |
MYSLF is the only app that combines all six pillars: AI coaching, adaptive workouts, nutrition tracking, recovery, hydration, and video guidance — in one subscription.
Product Status
Ready to launch
Product Built
Backend microservices (FastAPI, PostgreSQL, Redis, Qdrant) — 95% complete
AI Coach Engine
LangChain + RAG pipeline with real-time chat via WebSocket — live
1000+ Video Workouts
Professional production team, filmed and ready for launch
iOS App — Beta Ready
React Native build on TestFlight, ready for user testing
Android App — Beta Ready
Google Play internal testing track, launch-ready
Marketing Launched
Paid ads, PR, influencer campaigns, SEO link building — active
US Company Formed
Delaware LLC registered, Stripe payments integrated, App Store ready
Team of 15
Product, engineering, design, marketing, sales, video production
We’re not building a concept. The product is built. We need fuel to scale.
Use of Funds $500K
Team & Product Development $200K (40%)
Backend services, mobile app, AI models
Marketing & User Acquisition $200K (40%)
Paid ads, influencers, content, PR
Infrastructure & AI APIs $30K (6%)
Cloud hosting, AI API costs, DevOps
Legal & Operations $15K (3%)
Incorporation, terms, privacy compliance
Reserve / Buffer $55K (11%)
Buffer for unexpected costs
Team
Serhii Lysyuk
Founder & CEO
Scaled UserWay from MVP to 1.5M+ businesses worldwide. Built Sapien Wallet to 100K users in 30 days with zero paid spend.
Full-stack product leader — from vision and strategy to prototype and go-to-market. Assembled and leads a cross-functional team of 15.
Core team of 15
Roadmap
Q1 2026
Beta Launch
TestFlight, early adopters, feedback loop
Q2 2026
Public Launch
App Store + Google Play, 1K paid subscribers
Q3 2026
Scale
6K+ subscribers, $100K+ MRR
2027
Growth & Expansion
20K+ subscribers, new markets, Series A preparation